Conversion Rate

What is a conversion rate? A conversion rate is the percentage of visitors to your website who complete a transaction.   A  transaction for an e-commerce site is usually a sale. Transactions can be different for every site and could be a free download, newsletter subscription, donation, quote request or other activity.

The Use of Forms on Landing Pages

Three factors that influence form completion on landing pages: Form Length – One of the major deterrents to completing a transaction online is a form that is overwhelmingly long. If you can’t see all the required fields in one screen, it is definitely too long. Businesses will often ask the sales team what information they… Read More

How Search Engines Work

Search Engine Optimization is the art of taking a website and helping search engines, such as Google, realize the importance and relevance of the site for specific search terms. Search engines utilize automated software to find, read, record, rank and return web pages.

Website Traffic Sources

Website traffic can come from different sources: Direct – Direct traffic is anyone who types your domain name into the browser and visits your site, well, directly. There are some technical exceptions to this, but generally, this type of traffic is the fruit of your offline marketing efforts. Referral – Referrals are when a visitors… Read More

Marketing Logic

There are three major obstacles that must be overcome in any marketing effort: Those who are looking for you may never find you. – Do you know where your potential customers are looking for you? How well have you positioned your company there? Those who find you may not listen to you. – Most people… Read More

Quality Communications

Ever noticed how businesses try to get noticed by talking louder, using bigger signs, sending more mail and handing out more business cards? That doesn’t really work anymore. I turn the radio station when advertisers start yelling at me, I don’t really look at those billboards anymore, and if you cram more mail in my… Read More