Website traffic can come from different sources:
- Direct – Direct traffic is anyone who types your domain name into the browser and visits your site, well, directly. There are some technical exceptions to this, but generally, this type of traffic is the fruit of your offline marketing efforts.
- Referral – Referrals are when a visitors clicks a link to your site from another web page. You could be paying to have another website link to yours or a link could be posted voluntarily by someone on another site; all of these are considered referrals.
- Organic – Organic traffic occurs when someone performs a search on a search engine, such as Google, and clicks on your site link in the results page. This type of traffic generally requires that you optimize your site so that it ranks high on the results page for your targeted keywords.