Many people don’t realize that browsers cache 301 redirects. A 301 redirect is a permanent redirect from one URL to another. It only makes sense that a browser should cache a 301 redirect, after all, it is permanent.
Our natural tendency after setting up redirects is to check and see if they are working properly. However, if you made a mistake and had to tweak one of your 301 redirect rules, guess what is going to happen when you go to test your change? Yep. Your browser is going to send you to the same place it redirected you to last time.
Clear your browser cache each and every time you make a change to a 301 redirect.
If you put a 301 redirect into operation, that redirect will be cached in the browser for any visitor’s on your site. You can’t clear the browser cache for your users, so if you need to change or undo a 301 redirect, the old redirect is still going to be in effect until their cache expires.
Never put a 301 (permanent) redirect in place unless it is truly permanent!
When you are setting up redirects and aren’t sure if they work yet, do you really want them to be permanent? No, you still need to test them! As a best practice, you should always implement 302 (temporary) redirects first. This way you will avoid having to constantly clear your browser cache and you will never have a situation where a subset of your users are constantly redirected into oblivion because their browser cached a bad redirect.
Always implement 302 (temporary) redirects first, then change them to 301 (permanent) redirects once you’ve tested them!