Online Sales Leads

Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet in order to cut marketing costs.  We are going to take a look at different…… Read More

Black Hat Social Media

‘Black Hat’ is a phrase originally coined to refer to a type of hacker — one who “violates computer security for little reason beyond maliciousness or for personal gain.” In the search marketing world, “black hat SEO” refers to techniques and tactics that increase search engine rankings in ways that fall outside of the search…… Read More

Developing a Social Media Strategy Document

Social media is becoming a mainstream advertising channel and many businesses are still trying to flesh out how to develop a sound strategy.  I am going to provide you with an outline on how to develop your own social media strategy document.  After all, it isn’t really a strategy until it is written out on…… Read More

Using Google Campaign Tracking

If you use Google Analytics, it is very easy to include your own tracking variables in your links.  Google Analytics will automatically take these variables and return them in your reports! Here is how to build your own link that will be tracked by Google Analytics…

Common Business Uses for Social Media

Social media is quickly becoming one of the most cost-effective ways for businesses to advertise, but social media is more than just getting the word out.  So how are companies using social media currently?

Developing a Social Media Strategy

A lot of businesses are starting to realize the importance of becoming involved in social media.  What stumps most businesses is where to start and how to develop a strategy that will work for them…

Impact of Web Design on Conversion Rate Optimization

When looking at your conversion rate and the effectiveness of your landing pages, it is important to take into account the overall design.  A poor quality design for your site can severely impact your conversion rate…

Local Business Search Marketing

All too often, I talk to small businesses that are trying to target their local market and want to do search engine optimization.  They try to target high volume search terms such as ‘lawn care’ or ‘electricians’.  If you are trying to reach your local area through online marketing, there are some simple things that…… Read More

Website Analytics for Beginners

Learn how to set up the free Google Analytics tracking software on your website. Set up your dashboard to include some basic metrics that will help you understand your customers and how they use your site.

Conversion Rate

What is a conversion rate? A conversion rate is the percentage of visitors to your website who complete a transaction.   A  transaction for an e-commerce site is usually a sale. Transactions can be different for every site and could be a free download, newsletter subscription, donation, quote request or other activity.