Black Hat Social Media

‘Black Hat’ is a phrase originally coined to refer to a type of hacker — one who “violates computer security for little reason beyond maliciousness or for personal gain.” In the search marketing world, “black hat SEO” refers to techniques and tactics that increase search engine rankings in ways that fall outside of the search … Continue reading Black Hat Social Media

Developing a Social Media Strategy Document

Social media is becoming a mainstream advertising channel and many businesses are still trying to flesh out how to develop a sound strategy.  I am going to provide you with an outline on how to develop your own social media strategy document.  After all, it isn’t really a strategy until it is written out on … Continue reading Developing a Social Media Strategy Document

Local Business Search Marketing

All too often, I talk to small businesses that are trying to target their local market and want to do search engine optimization.  They try to target high volume search terms such as ‘lawn care’ or ‘electricians’.  If you are trying to reach your local area through online marketing, there are some simple things that … Continue reading Local Business Search Marketing